Glossary

Goal Setting

A motivational tool used to help employees be more focused, productive and eager to work. It involves helping employees understand the expectations of their role and giving them realistic goals to achieve so their job is more rewarding.

Goals can be set in any industry or type of job. The goal could be related to increasing financial gain or customer satisfaction, or achieving a higher level of performance. The most important part is the goals should be specific, measurable and achievable.

If the goals are unrealistic or too demanding, the result could lower workplace morale.