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  • Intellectual Property

    Concepts or ideas created by the mind such as an invention, literary work, product or artistic work. Intellectual property (IP) can be protected by law in the form of a trademark, patent or copyright.

    IP not only acknowledges the person who created something, but it protects their idea from being stolen. Protecting the company IP is crucial to achieving long-term success and maintaining a competitive edge. In New Zealand, the Intellectual Property Office helps businesses maintain ownership of their IP and determine what they can or cannot protect.

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