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Good People, Great Business: Treat Employees Like Customers

Published November 24, 2016 (last updated November 16, 2020) Author: Employsure
Treat-Employees-Like-Customers

Most business owners make a conscious effort to put the customer first. This often means delivering a superior service. Some employers are now applying this same principle to their employees.

After all, it is employees who are on the front lines of customer service, act as brand ambassadors, and are ultimately responsible for your business’ success. If employers want employees to make a meaningful contribution, they need to invest in and treat employees as if they were customers – not children.

Of course, it goes without saying that treating employees better than customers does not mean mistreating your customers. They are the ones providing you with business. The only change in your business mind-set should be: treat employees as equals. There are a number of reasons why.

1. You want them to provide the best customer service

When you treat employees like customers, they will be happy at work. Employees who are happy at work provide better customer service because they care more about other people, including customers, they have more energy and are more motivated. A happy employee is great for business. They do their job more effectively and they inspire their fellow employees to do their jobs more effectively.

2. You want them to be loyal

You want your customers to stay for many reasons and their loyalty provides you with the best feedback they can give possibly give you. Likewise, you want your employees to stay and appreciate the great return for their invested time with you. In turn, they keep future turnover costs lower thereby keeping your profits higher.

3. You want them to refer their friends

Some of your best customers come from referrals from existing or previous customers. When customers refer, it is the single greatest compliment they can offer. It also helps keep sales costs lower. Similarly, you want your employees to refer their friends. It is an effective way to secure great talent and lower recruiting costs.

4. You need them for your business to survive

Without customers there is no revenue. Without employees, there is no service. An imbalance of either is bad for your business.

Employsure are the leading workplace relations specialists. Call us today on 0800 568 012 if you would like support for your business success.

 

About Employsure

Employsure is one of New Zealand’s largest workplace relations advisers to small and medium businesses, with over 5,000 clients. We take the complexity out of workplace legislation to help small business employers protect their business and their people.

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